They say age is beauty but new research reveals the fight against aging is starting younger and younger with one in five young women stressing about wrinkles before they’ve even reached their mid-twenties.
A new study examined the way women from different generations approach their skincare and the age they first used certain products. Results found 30 percent of women under 35 regularly use anti-wrinkle products — and this includes one in five women under the age of 24.
The poll of 2,000 women across the country, conducted by Dermstore, found that the young women of today have started using products to fend off the signs of aging much sooner than their elders, with the average millennial user starting at 26 as opposed to the average over 55-year-old who started around age 47.
Over a quarter (28 percent) of women under 25 even admit that they “regularly” worry about their signs of aging, and this number increases to 42 percent for those aged 25-34 and then 54 percent for those aged 35 to 44.
Mercifully, however, it looks like this regular worry begins to decrease after the age of 55.
Younger women are even more likely than older women (20 percent vs 11 percent) to say they would consider getting plastic surgery to fight off signs of aging.
Cathy Beaupain, President of Dermstore said: “The findings are on point with what Dermstore has been seeing in our current audience base, which shows a shift in our core shoppers’ ages — now younger than previous years — and also a growth in newer skin care and beauty categories that are more favored by younger shoppers, such as Natural.”